Why Women Make Better Investors

Fast-Company-logoLooking to make a sound investment? Perhaps your advisor should be a woman. Studies show that women have a different approach to investing than men and, thanks to biology and psychology, they’re often more successful.  So says the latest issue of Fast Company in an article titled, “Why Women Make Better Investors.”

Turns out that a woman’s lack of testosterone can make her a better investor.  According to LouAnn Lofton, author of Warren Buffett Invests Like a Girl–And Why You Should, Too, “Testosterone can help traders take risks and move fast, making loads of money in the meantime,” she writes in her book. “But too much testosterone for too long can encourage too much risk taking. … The way women tend to approach investing is healthier and calmer, and it’s the way we should all approach investing.”

We couldn’t agree more.  To read the full article, go here.  And for any and all questions about women and investing, get in touch with us — we’d love to hear from you.


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